About Yina Goh


My name is Yina, and I’m a former graphic artist/illustrator turned small business owner/blogger. Welcome to my blog! Blogging has been a huge part of my life since back in my school days! I am an avid writer/photographer, and take a keen interest in various topics ranging from beauty, food, travel to lifestyle. Some of the things I love are art/design, music, animals, travel, food and writing.

I graduated with a diploma in Digital Media Design, ranking in the top 10% of my cohort, after which I pursued my interests in art/design as a digital artist and illustrator at Imaginary Friends Studio, from 2006-2008, working on comic titles under Top Cow Productions as well as card game art for popular names such as Street Fighter, Warhammer 40K and Warcraft. When I left IFS, I freelanced as a comic colourist for about a year before I ventured into a completely new industry – Creating my own apparel label.

Thus, TheVelvetDolls was born in the year 2010.

With my prior experience in design and eye for aesthetics, I created, designed and branded TheVelvetDolls from logo to website, to ensure a visually-enjoyable experience and I bring in only the best quality apparel, which are personally curated by myself and manufactured with love and conscientiousness for ladies of all shapes and sizes. TVD is my pride and joy, and I hope to carry on growing the brand in the years to come!

My blog also grew a healthy readership and I’ve been contracted as a talent with Nuffnang Singapore for the past five years. Blogging has given me so much, from wonderful friendships to various opportunities to work with major brands, and has even taken me abroad to see the world!

I find it a joy to share about my experiences and feelings, from daily life and struggles as a small business owner, to featuring interesting new products and services as well as sharing travel adventures.

I also sing for gigs and weddings too, and I’ve gigged at places like Switch by Timbre, China One, CM-PB, Unplugged and Acid Bar.

Other than pop, I used to sing in the SYC Ensemble Singers, and travelled abroad regularly to perform, sing and compete with them. Singing and music is a huge part of my life, and I’m really blessed to have so many opportunities to enjoy doing what I enjoy!

Currently, I am happily attached to my partner of about two and a half years, after a long relationship of ten years that didn’t end so well. I still believe in happy endings 🙂


Past clients that Yina has worked with include the following:

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