TVD has a new look! πŸ’•

Dear Dayre,

I've been staring at my computer nonstop for three days – working on a new look for #thevelvetdolls!

It's high time for a logo refresh again and I think i'm finally pleased with the new design! πŸ€—

Going more and more minimalist and streamlined but i still couldn't do away with my doll!

Version 1.

The very first logo – It was still very detailed and illustrative when we first designed TVD's logo many years ago! πŸ˜‚ Gosh… This looks so out-of-date now!

Version 2.

Next version was this slightly simplified version – I remember this was when we shifted to our first real e-commerce platform 😊

And then it got simplified further still to just solid colors and fonts!

I still couldn't bear to do away with my doll though….. πŸ˜‚


I don't think I can simplify my doll any lesser than this already if not it's not even going to be a doll anymore!

But I think I'm happy with this. It's cute, simple and still captures the essence of our doll motif! πŸ’• I also kept the colors as well – Though I softened it a little and made the font more contemporary as well πŸ€—

Oh ya, my doll changed hairstyle as well now its fringe parting is on the right! πŸ˜‚

Currently still tweaking the website with its new look but things are mostly in place already πŸ’•πŸ’•πŸ’•

Loving the new look!!

Did little modifications and upgrades such as…

Free delivery over $100!

I know there's been a lot of feedback for us to provide complimentary shipping over a certain amount, but I wasn't able to key it into the system until now!

So yay, free delivery for orders over $100! 😊 It automatically shows up as an option if you're eligible for the free shipping – Just remember to pick the free shipping option and you're good to go!

Added "Backorder" button on product thumbnails for more clarity!

It's confusing for customers sometimes when ordering in-stocks and backorders cos the "backorder" words aren't prominent enough so this is very helpful!

Enter email to be notified for sold out products!

Great for the customers who are looking for our OOS products cos you'll be able to leave your email on the product page to indicate your interest 😊

If you have any feedback, suggestions or constructive criticism about the website or cart out process or anything at all, please please let me know! πŸ™πŸ™πŸ™

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