Go go TVD πŸ™Œ

Dear Dayre,

It's been a super productive week for TVD!! I'm feeling all fired up and inspired πŸ’ͺπŸ’ͺπŸ’ͺ

Had a long meeting with my head minion PY on Tuesday and we had a really good session over a yummy lunch at Kilo @ Pact!

Yum yum!

Yuzu tai maki.. Pretty pricey but it's not bad!

Love the beef short ribs bowl with quinoa! 😍

Lunch set complete with a lemon meringue tart.. It was too sweet and sour for me and I didn't finish it. Nonetheless, a pretty good lunch!

Our three hour long discussion to lay out plans for TVD for the next six months.. Not going to share in detail what we discussed but we are definitely super excited for all the new work structures in place and also our plans and ideas to be executed over the next few months 😍😍😍

For instance, TVD event has been scheduled for Jun-July! Must #makeithappen!

I have to admit that I haven't been prioritizing the growth of TVD last year because of the long hiatus we had due to website issues, plus it was a super busy year what with wedding and a lot of flying around and blog-related stuff.

Makes me feel guilty cos I know TVD still has got a loyal fan base patiently waiting for us to be more on the ball. No excuses this year to make TVD better-er and awesome-er than ever! πŸ’ͺ

TVD will be launching every week, Tuesday 8.30PM!

2 years ago, I made the decision to move away from fixed weekly launches due to traffic surges, website crashes & erratic workload for the staff.. But after reflecting on this decision, I'm making the call to now return to a weekly launch time for a few reasons.

1. So that customers can shop with ease knowing that the new arrivals will be available at a fixed time and day of the week!

2. So that there is a more structured work routine for my staff

3. So that I have no excuses to slack off!

Can't wait to see how our new work structure goes and to see improvement in our backend and front end both! ☺️

To help us understand our customers better and improve, I came up with a customer survey which I worked on and came up with on Thursday night, and blasted out to TVD's mailing list on Good Friday.

Stayed up til 2am to work on this project, and scheduled the mailer at 8am the next morning.

Imagine my shock when I woke up at 9 plus to 300 responses already! 😱


As you can see, you can get a $10 e-voucher by just completing the survey form!

Unfortunately tho.. My e-commerce platform doesn't support a one-time discount code that I can just blast out with an automated email after a customer completes the survey, so it took me a lot of googling and steps to figure out how to create unique discount codes and manually send them out to all 1500 customers who have taken part in the survey πŸ’¦πŸ’¦

Nonetheless, the survey (to me) has been a huge success!!

Because I've managed to collate so much invaluable information and feedback from all the helpful customers who have contributed with thoughtful feedback and answers!!

Here's an interesting insight I gained from the survey:

Customers care most about the following factors when purchasing apparel, in order of priority!

1. Fit (4.48/5)
2. Product Quality (4.40/5)
3. Price (4.14/5)
4. On-Trend (3.79/5)

Another insight is that half of the customers who took this survey found out about TVD through me teehee πŸ™Š Which means I need to work harder and 发扬光倧 for my baby more! πŸ’ͺ

Of course, you can see the uber high percentage from online presence, which made me realize that social media channels like Facebook and Instagram are very important for brand awareness and marketing.

I'm very glad that many customers really put in effort to complete the survey, and provided us with so much helpful feedback and opinions!!

Also heartened to see that there are really sweet customers who can relate to TVD through me and feel confident to purchase TVD apparel when they see me in them cos I'm not "model-sized" πŸ™ˆ

YES!!! Will look through all these feedback and keep them all in mind so that we can improve in all these areas πŸ’ͺπŸ’ͺπŸ’ͺ

Thank god that even tho it was Good Friday, everyone sacrificed their PH for photoshoot, from the photographer to model to makeup artist and my staff! 😬 Rushed through a hectic Friday morning (was figuring all that cheem discount codes for customers stuff) and then powered through shoot til 4pm when we wrapped up and called it a day!

I love studio shoots cos the lighting is always so consistent and looks amazing if it's well setup. Thanks to Nic from TFT studio who always does an incredible job with our shoots! 😍

Feeling so motivated I started editing photos straight away for the next two collections since I'm flying to Japan on Wednesday. Almost done with the photos yay!!!

After which I then had another work meeting to discuss some new samples!

I know it's gonna be a fruitful year ahead! πŸ™ŒπŸ™ŒπŸ™Œ

Two full TVD ensembles, same blouse, different looks 😍😍😍

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