Erabelle: Getting perfect brows with Erabrowlogy!

Update: I got my own brows done with EraBrowlogy at Erabelle too, and shared about my Erabrowlogo experience in this blog post!


If you don’t already know, I am totally OBSESSED with eyebrows.

How obsessed is obsessed? I’m sooooo obsessed with good looking brows that even if I don’t have any makeup on my face, I still make sure that at least my brows are drawn! That’s cos I know how important eyebrows are: Well-shaped brows customised to your face shape frames the face better, enhancing your facial features and showcases your assets!

Even without any makeup on, having beautiful eyebrows instantly beautifies any woman (or man, for that matter!) and the difference between good-looking brows and ugly brows can be a stark contrast! I frequently go around offering my amateur eyebrow plucking services to my friends hahaha because I am sooooo particular about eyebrows and seeing unsightly eyebrows puts me off!

However, thank God for professional eyebrow experts, who can do much more than just amateur eyebrow plucking like I do.. If you’re in need of an eyebrow makeover,  look no further than Erabelle: the award-winning Brow Expert that has got more than NINE years of experience in this field! 

And the perfect brow solution to all brow woes has got to be Erabelle’s EraBrowlogy, the latest brow treatment launched in Erabelle, which is a holistic eyebrow embroidery treatment to give beautiful and natural-looking brows that frame the face with enhanced colour retention! The effect will last 2-3 years with the full course of treatment and proper care.

I was very excited to be invited to Erabelle’s newly face-lifted outlet at Bugis Junction for a very special “Beauty & the Browlogy” blogger event, to get the opportunity to find out more about EraBrowlogy and witness for myself how amazing it is! (And trust me, it is really, really amazing!)

Read on to see my own experience with Erabelle, as well as to learn more about the EraBrowlogy treatment!

At the event with my super cute manager, Jayne! Whenever I type her name I have to resist the urge to type a few extra exclamation marks cos that’s how she always talks to me in WhatsApp hahaa. 

(Example: Yina!!! You there?!)

The kind folks at Erabelle made sure we were well-fed, hehe thank you so much! 😀

Like I mentioned, the Erabelle outlet at Bugis Junction has gone through a face-lift, and I was brought on a mini tour of the cosy and homely facilities at Erabelle Bugis Junction 🙂

There are three treatment rooms inside Erabelle Bugis Junction and they are all decorated differently according to their own theme!

The theme at Erabelle Bugis Junction is “Fairy Tale”, super cute or what? The concept behind this fairy-tale theme is to create a familiar and heartwarming feeling that also resonates with the sincere service standard that Erabelle prides itself on.

I love how the rooms are all decorated to fit a specific fairy tale!

Enchanted Rose is in the theme of Sleeping Beauty ..

And this is of course the ever-popular Cinderella themed room!

My favourite: The Little Red Riding Hood room!

Looks so comfortable and inviting, doesn’t it?

One of the coolest features of every treatment room is that you get to pick your own music during your session! There’s an iPad with various genres of music to choose from, how cool is that? No more listening to the same instrumental spa music on repeat anymore! :X

Another sweet touch is a “Quote of the Day” post-it that is replaced with a new one daily, this is a special little something extra that gives Erabelle a homelier feel, and should you enjoy the quote, you can keep it and bring it home with you! Awwww.


Ok, back to the main focus of this entry: The EraBrowlogy!

Eyebrow embroidery is not new at all and in today’s world when any kind of time-saving convenience is greatly appreciated, I have got to say that eyebrow embroidery is a real game-changer: it ensures that you wake up everyday with beautiful brows, saving time, effort and hassle! 

EraBrowlogy is a semi-permanent color service for the eyebrows, which will lend colour and depth to pale, faded or naturally sparse brows and can correct the shape and colour of poorly-tattooed eyebrows that downplay one’s attractiveness.

Erabelle believes that individuals have unique features and so the one-style-fits-all does not resonate with us. Pioneers of this technique, we understand that oriental features are distinctly different from our western counterparts and have since perfected the art of designing women’s eyebrows according to six common Asian face shapes. 

Customised to your face shape, the shape of brows will be tailored to perfectly frame your face and eyes and showcase your assets. The colour of dye is selected to complement skin tone and hair colour.Using specialized Softstroke technique and Erabelle’s micropen, colours are applied just below the epidermis of skin to enhance facial beauty, simulating the look of perfectly-drawn brows. 

With this, one is liberated from the rigmarole of makeup and yet looks polished and groomed every single minute of every day.

Here is our gorgeous demo model for the evening, who would be having EraBrowlogy done on her eyebrows! I will briefly run through the steps of the EraBrowlogy process below, for ladies who have never experienced any form of eyebrow embroidery services before.

Step 1: Brow Preparation

A brow mask will be applied onto the brow area that removes dead skin cells and excess sebum, whilst hydrating the skin. This is especially advantageous for those with oily or dry skin, as unhealthy skin condition is one of the factors contributing to colour retention.

Step 2: Erabrow Design

Customisation design process includes face shape and eyebrow analysis, designing, trimming and tweezing. Creation of the perfect arch will then be done with Erabelle Long-Lasting Brow Pencil where shade is chosen accordingly to suit skin tone and hair colour.

Did you know that there is no such thing as “one style fits all” when it comes to eyebrows? The brow artists at Erabelle have all undergone rigorous training to understand the dynamic of how to enhance the harmony of facial features with the correct eyebrow shape!

I can’t stress enough on how important this is! Cos you know, not everyone is suitable to carry off “Korean eyebrows” no matter how nice it looks on other people! Depending on your face shape (Oval? Square? Long? Round? Diamond? Heart? Or even a combination?), you may be more suited for thinner brows, stronger arcs, straighter brows, and etc!

Thus, the brow artist will identify your face shape for you to best determine which brow shape is the most harmonious for your face shape and features! Every single person will have his/her brows customised to their unique individual face shape. 

Trimming in progress to get the right shape…

Step 3: Patch Test

Patch test is done before procedure to test for any allergy to the certified colour pigment used.

Another important procedure before proceeding to the actual treatment, to ensure that your skin will not react to the colour pigment used! Not to be worried, as all colours exceed the safety standards of European Cosmetic Directive and/or are approved by FDA (Germany).

Step 4: Preparation of Equipment

Once the patch test is done and it is safe to carry on, the equipment is prepared! New Micropen tips and colour caps are used for every customer to ensure that strict hygiene standards are observed.

Step 5: Application of Colour

The Softstroke technique used coupled with topical numbing cream and micropen seeks to induce an experience of minimal discomfort. In addition, photos will be taken pre- and post- treatment to monitor the results.

The actual process of the application, it is done with the handheld micro-pen together with the SoftStroke technique to ensure the most natural looking results!

The gorgeous model post-EraBrowlogy.. WOW! I was amazed at how natural it looked right after treatment already, and look at how the brow shape is now so gorgeous, helping to enhance the lovely features of the model, and balancing the brows on both sides!

Can you see how much of a difference the EraBrowlogy treatment has made? D: Suddenly, her eyes are so much more defined and well-framed by the beautifully done and natural-looking brows! I’m sold!!!


Some of the highlights of the EraBrowlogy treatment are:

Natural Results

Natural and subtle semi-permanent makeup that is smudge-free

Tailored Designing

Each look exclusively tailored to enhance your natural features. All artists undergo rigorous training to understand the dynamics of how to enhance the harmony of facial features through the right eyebrow shape, well-drawn eyeliner and well-defined lips.

Enhanced Numbing

Stronger numbing effect that makes the procedure more comfortable

Softstroke Technique

Gentle on skin

Safety First

Certified-safe colours, anti back-flow mechanism and strict hygiene procedures

High Technology

Using European Micropen provides minimal discomfort to skin, yet natural results

Aftercare Routine

Browlogy Care Kit consists of

~Aftercare cream (5g)

To be applied every morning and night for at least 5 days of the colour-settling process.

~Hydra Cleansing Water (15ml)

For ease of cleansing, Hydra Cleansing Water can be used with cotton pads to cleanse the face, avoiding the brow area.

~Skin Calming Mask (5g)

To counter discomfort and redness after the procedure, it is recommended to use this mask for the 2nd, 3rd and 4th nights after the procedure for a soothing effect.

After seeing the beautiful results on our demo model, I was sooo excited to get my brows shaped by Erabelle too!! 😀 😀 😀

I’ve been allowing my brows to grow out the past few weeks, cos sometimes I find that when I keep on trimming my brows by myself, it becomes a weird shape after some time, and so letting them grow out makes it easier to get them re-shaped nicely by a professional!

My friendly brow artist removing my brow pencil so that she can take a closer look at my brows and re-design them!

So here’s my before brows after removing my eyebrow pencil… Eeks, a little bit shapeless right :/ Without my eyebrows drawn, I am feeling quite exposed here. Hahaha.

Can anyone make a guess as to my face shape?

I made a few guesses myself and I was almost completely correct! My face shape is both “long” (round narrow forehead, slim, long jawline, long chin) and “heart” (round forehead, narrow jawline, pointy chin), I guessed that I had either long, heart or square hahaha.

That sounds about correct! 

So of course I requested for…. Korean eyebrows hahaha straight away no hesitation 😛 But thankfully, according to my brow artist, Korean eyebrows are ok for me!!! Yay! 

My brow artist explaining my face to me, and how my brows should be shaped to best complement my features and face shape!

There are quite a few factors involved when considering the design of the brows, such as the length, thickness, the distance between the brows and the eyes, depending on the size of your eyes, your face and also your body frame!

You also need to keep in mind the shape and tip of the brow arch, and the starting and ending point of the brows! That’s a lot of different details to go into for an eyebrow shaping :O

I gave her the go-ahead to do whatever she wanted with my brows, and I couldn’t wait to see the end results!

Trimming and tweezing in progress…

Of course, my brows were then penciled in by the meticulous brow artist to simulate the look of full brows!

And the results of my eyebrow designing and shaping.. Super love!

Yesssss I can have my Korean eyebrows now! ;D I feel that my eyes have been instantly lifted by the brows, and I look much more alert and polished straight away!

Comparing the before and after: what a huge difference eyebrows can make!

Pictures taken by the Erabelle team so that you’re able to compare your before and after design photos. I love it!

Jess and I with our new gorgeous eyebrows, thank you Erabelle! 😉 I’m so tempted to try the EraBrowlogy now, so that I can have fuss-free permanent gorgeous eyebrows like this all the time!

It’s not just a time-saver, EraBrowlogy is perfect if you have trouble in applying makeup, or if you have allergies to makeup! With EraBrowlogy, you don’t have to do your brows every day anymore, and no matter if you’re at the gym, at the beach, you’d still have beautiful eyebrows 24/7! No more smudging of your makeup too if you’re running about all day long and tend to get oily after a long day outside. 


The prices for Erabrowlogy​​​​​ are as below:


60mins/session​: $1,314

Consists of 4 colour services, with pre-treatments and Browlogy Care kits.

As a general guide:

1st colour service (6 – 8 weeks) 

2nd colour service (6 – 8 months) 

3rd colour service (6 – 8 months) 

4th colour service

Erabrowlogy Redesign & Intensive Change​ 
(for those who wish to correct their brow shape and/or colour from their previous brow job)

60mins/session​: $1,690.60

Consists of 5 colour services, with pre-treatments and Browlogy Care kits. 

*additional surcharge of $214 applies for Master Artist request

*prices are inclusive of GST


Erabelle’s giving away a 20% Erabrowlogy discount voucher to 5 lucky readers of my blog! ^.^

The vouchers are redeemable from 1st April – 30th June 2014, and to participate, just leave a comment and answer the question “Why are you interested to do eyebrow embroidery?”, submit with their name, email address and last 5 characters of the I/C no. e.g. 1234J!

Comments are public and please fill in your email address in the email address field so that we can contact you! 🙂

Winners will be selected on 26th March so good luck, ladies! 😀


I also went back home with this super handy Brow Wow Kit which is purchasable at Erabelle! Jess is raving non-stop about it so I can’t wait to try the products inside!

Great little beauty bag that I can use for my travels!

And thank you for especially embroidering our names on it, I love the personalised touch!

It contains a $50 Erabelle voucher and three fantastic products: Erabelle’s Long Lasting Brow Colour pencil, a Eyebrow Pencil Sharpener, and a good quality tweezer! Can’t wait to put these into good use! 🙂


You can find Erabelle in the following locations:


Bugis Junction #02-05​

Tel: 6883 1151

Bedok Point #03-27​

Tel: 6753 2322 

Erabelle Prestige

Orchard VisionCrest #01-06 to 11​

Tel: 6836 8388

Vivocity #02-01/02​

Tel: 6376 8336

Kuala Lumpur The Gardens Mall FF-227, 4th Floor 

(opening May 2014)

Erabelle is also on Facebook here:


Don’t be a victim of bad brows! Get your perfect brows with EraBrowlogy and you won’t have to worry about having unattractive brows again! 🙂


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