Singapore Top Travel, Beauty, Food, Lifestyle Blog

Monday, October 1, 2012

HP Topshot Laser Pro: The Journey of TheVelvetDolls!

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TheVelvetDolls started operations out of our living room, the stocks piled up messily in cardboard boxes. back in those days, every single address on each parcel was written by hand, and we made daily trips to the nearest post office via bus to cut cost. photoshoots were DIY-ed in our own yard (good old memories of our infamous pond shoots!) i'd like to think that we've grown a lot in the last two and a half years, and we've had many memorable moments that i will never forget.





some of the team that work for TheVelvetDolls, thank God for them :) it's not an easy job, having to navigate through countless of emails, packing/mailing orders, and to keep everything running smoothly! kudos to my team for always keeping their chins up even after packing hundreds of backorders and making multiple runs to the Post Office! of course, it's not all a bed of roses to run an online shop, and there are sooo many issues and difficulties we have to face all the time.

i wish i started using a product like the HP TopShot LaserJet Pro M275 sooner, and i'm sure this nifty machine will be the answer to the biggest dilemma for many online blogshop owners who are just starting out. one of the issues that most of us face is the need to be an expert photographer, in order to take good photos of products that can be used online to sell the products!

photos are SO important to promote and sell a product online, but as with most low-cost start ups, it's so difficult to eke out the high prices to rent out a studio/light set-up or hire a photographer, let alone learn how to fiddle with the complicated settings of a DSLR in order to product a high quality product shot :(

this amazing studio in a box is a mini photo studio, printer, scanner and copier all in one! it is multi-functional and cost efficient, perfect for the small online business that needs to work with a tight budget. the most amazing part of the HP TopShot is the 3D scanning technology: a camera equipped with a high-quality optical lens and high-resolution sensor that is embedded into a hinged arm above the device can be used to capture high quality scans of 3D products, how cool is that?

here's an object i scanned with the HP TopShot.

the technology captures a total of six images of a single 3-D object or document – three with flashes from different angles, and three in ambient light conditions with different exposure levels – then combines them into a single high-resolution image with incredible depth of focus. the end result is quite amazing, you get an image file that has much more depth to it than simply using a camera to capture a flat image!

awesome!!!


and to put the HP TopShot to practical usage, i used it to take a fabric close-up of our apparel! which is really important for us to sell the apparel, especially for apparel with printed fabrics. it is so easy to just directly scan the image from HP TopShot into my computer, rather than having to use my camera to take a picture of the close-up, which can be rather tricky at times and requires good lighting. and i was blown away with the clarity of the scan!


so awesome!!! seriously, compared to the shot i took with my camera, this one is sooo much better in terms of producing a well-lit and clear image that shows off the prints so nicely!

just take a look at this blown up close-up, even the tiny details like the buttons, and the grain of the fabric can be seen!

the one i took with my DSLR during shoot itself. does not do the print any justice at all! :( i'm so gonna be using the HP TopShot for taking fabric and detail close-ups from now on! it's really a studio in one convenient box!

of course, other than the useful 3D scanning function, i am finding it SO convenient to have the HP TopShot in my office, our days of manually writing out addresses on envelopes and labels for our retail rack are over! :D i can't quite believe how easy the HP TopShot is to use, with so many helpful functions and resources!! i can see how useful and cost-efficient the HP TopShot will be for small blogshop businesses like us, even more so if you sell small objects such as accessories, arts and crafts items, or perhaps even for food photography (cupcakes!!!)

some of my favorite functions:
AirPrint! now i can print images from my iPhone or iPad straight to HP TopShot!

HP ePrint is just as convenient: any documents (including PDFs, Word documents and etc) can be emailed to your assigned email address for direct print, even if you're not physically near the printer!

there are also other functions that make life so much easier now, for instance, images that are scanned into the HP TopShot can be uploaded from the printer, directly into Google Documents or Box! there are even a multitude of apps for business, home, and entertainment!


a picture of my fellow entrepreneurs together with Huiwen, our Nuffnang  country manager who are all as amazed with the HP TopShot as i am! meet Jessica of Shiberty's Sweets, and Velda of LoveBonito! they are really amazing and talented, and i am so honored to get the opportunity to sit down with these two beautiful ladies to learn and share from their experiences as well. special mention goes to the team at HP for the helpful demonstration with the HP TopShot, and our dearest Nuffnang managers!

thank you, HP TopShot! :D :D :D

lastly, we want to thank YOU customers as well, for sticking with us through these two years! we'll be conducting a special TopShot Bloggers Sale, so keep a look out for these special sale items!!


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© Yina Goes

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